Month: January 2020

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Offline Marketing Techniques to Kick Off the New Year Right

These days, most companies solely focus on digital marketing. Using the power of the Internet is a good thing. But we must remember that offline marketing is still relevant. While you're busy boosting your brand's online presence, your competitors are making sure that they don't take their offline visibility for granted. This could be one …

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Four Scenarios Where Your Business Should Consider Custom Software Solutions

Embracing technology is constantly touted as the future of businesses in any industry. But smart entrepreneurs will always be weighing the merits of such decisions. For a given business need, should you consult with a custom software developer like Illumisoft.com or make do with the generic features of off-the-shelf products intended for a mass audience? …

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