Most marketers have their eyes set on today’s largest consumer group, the millennials. If you own an eCommerce business and you want your brand to thrive for more years to come, then you don’t want to ignore the generation after them, the Generation Z. Their undeniable consumer force and buying power are more than enough …
The Gen Z Challenge: What eCommerce Businesses Need to Entice Gen-Zers Read More »
When was the last time you used your iPad for other than watching movies in bed or playing some games? If you’re most iPad owners, you probably haven’t use it for at least a year. Using a device with your two hands all the time never really aged well, and it never would’ve been (though …
Apart from a handful of experts, no one could’ve predicted the fast spread of COVID-19 and its effects on the economy. The UK has more than 376,000 cases so far and that number continues to rise. This is despite the stay-at-home orders issued in March. Significantly fewer people are going outside and buying goods and …
Preparing for the Worst: How to Protect Your Business from a Financial Crisis Read More »
Going digital is nothing new. Many businesses around the world have already adapted and set up their websites, manage their social media profiles, and interact with their customers as much as possible. And blending the effectiveness of an online presence and brick-and-mortar stores has worked wonders for so many people. However, with the current pandemic …
Online marketplaces are the best new thing for great deals. With the internet connecting others that are miles apart and with the current pandemic boosting the trend of online shopping, online marketplaces are a great alternative to your usual bazaars and markets – and it looks like it’s here to stay for the long run. …
How to Search Facebook Marketplace for The Best Deals Read More »
With the economic hard times that we’re facing right now in the pandemic, people all over are trying their best to find ways to keep earning a living and continue to survive. Some are starting to look up how to run different kinds of businesses online. And some find themselves overwhelmed with new knowledge. A …
From Scratch: Running a Business While Knowing Little Read More »
When you are a small business owner, major crises can make or break your business. Some operations work on a razor-thin margin, so lost sales can be a danger. If you are facing tough times, you should stop panicking and start thinking. A proper response to a downturn or emergency can help your company get …
Keeping Your Business Afloat: What You Should Do Read More »
In this day and age, it’s unacceptable for anyone to be culturally insensitive or deaf to cultural differences. It’s even more unacceptable for large corporations with plenty of sound business professionals at their disposal to release a product that’s totally insensitive to certain cultures. Take for example Barbie as Dia de los Muertos. Barbie – …
Barbie Dia De Los Muertos: Let’s Talk About Cultural Appropriation in Business Read More »
YouTube is so full of videos that you’ll probably never get to watch them all in one lifetime. There are currently over 1.3 billion videos on YouTube, with 300 hours’ worth of videos being uploaded every minute. So, by the time you finish reading this article, around 30 hours’ worth of video will have been …
Can the Longest YouTube Video Be Monetized for Ads? Read More »
When you think of global business expansion, what comes to your mind are huge loans, costly re-branding, and time-consuming business plans. That is not necessarily the case. As a small business enterprise, you can expand your market reach by tapping the power of online marketing, albeit during the pandemic. The way we use the internet has …
Going Global: How to Expand Your Online Business amidst the Pandemic Read More »