Month: September 2020

online shop owner

The Gen Z Challenge: What eCommerce Businesses Need to Entice Gen-Zers

Most marketers have their eyes set on today’s largest consumer group, the millennials. If you own an eCommerce business and you want your brand to thrive for more years to come, then you don’t want to ignore the generation after them, the Generation Z. Their undeniable consumer force and buying power are more than enough …

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financial crisis

Preparing for the Worst: How to Protect Your Business from a Financial Crisis

Apart from a handful of experts, no one could’ve predicted the fast spread of COVID-19 and its effects on the economy. The UK has more than 376,000 cases so far and that number continues to rise. This is despite the stay-at-home orders issued in March. Significantly fewer people are going outside and buying goods and …

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barbie-dia-de-muertos-image

Barbie Dia De Los Muertos: Let’s Talk About Cultural Appropriation in Business

In this day and age, it’s unacceptable for anyone to be culturally insensitive or deaf to cultural differences. It’s even more unacceptable for large corporations with plenty of sound business professionals at their disposal to release a product that’s totally insensitive to certain cultures. Take for example Barbie as Dia de los Muertos. Barbie – …

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Business team

Going Global: How to Expand Your Online Business amidst the Pandemic

When you think of global business expansion, what comes to your mind are huge loans, costly re-branding, and time-consuming business plans. That is not necessarily the case. As a small business enterprise, you can expand your market reach by tapping the power of online marketing, albeit during the pandemic. The way we use the internet has …

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