Month: January 2021

The Power of Surveys: How They Connect the Business to Its Consumers

Do surveys make excellent marketing tools? Sometime in 2002, Paul M. Dholakia and Vicki G. Morwitz published an article called “How Surveys Influence Customers” in the Harvard Business Review. Here, the writers narrated a field experiment they conducted among 2,000+ customers. These people were part of a customer relationship program of a financial services business …

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people wearing face mask in public transportation

Malls of the Future: Post-Pandemic Design and Tech Trends

Shopping malls are the cornerstone of American leisure and entertainment. It’s where we dine, watch movies, shop, and spend time with our loved ones. At a time when this long-time leisure is taken away from us, owners need to re-think all the ways their shopping centers and commercial properties are designed to accommodate the realities …

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man wearing high visibility clothing

A Guide to Buying the Right Industrial Equipment for your Business

For many industrial businesses, acquiring a piece of equipment or machine is a significant investment. Ideally, you want quality equipment you can use in your operations for a long time to avoid frequent changes or upgrades, which can hurt your finances. Nevertheless, any business in the production sector requires equipment that features the latest technology …

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Commonly Overlooked Business Aspects That You Should Not Forget

When you’re doing business, you will realize that you have a lot of bases to cover – from the blueprint to the marketing plan. You learn to be attentive and detail-oriented. However, you tend to overlook some crucial details because you’re preoccupied with the big picture. Eventually, you will learn that the big picture is …

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shopping

Attracting Shoppers After the Pandemic

Shopping habits changed after the pandemic started. Instead of going to brick-and-mortar stores, people have focused on shopping online. This affected small businesses that found it challenging to compete against large e-commerce sites that have essentially taken over the online market. Despite this, small businesses can still attract shoppers once the pandemic is over. And …

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perfectly aligned teeth

Why Taking Care of Your Oral Health Is Important for Your Career

A 2016 consumer study report for the American Academy of Cosmetic Dentistry says about dental health and its connection to job opportunities and career growth: people with beautiful smiles appear more intelligent, wealthy, and successful. First impressions are everything, whether in dating, in social mingles, and in the professional world. If you want to put …

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